Jennifer S. Courville, MBA
With more than 30 years of direct marketing and customer experience, Jennifer Courville, a Master of Business Administration and Professor of Consumer Behavior and Marketing at The Citadel, will begin by listening. Listening to where you are, where you want to be and what may be standing in your way.
Our Mission
Our mission is simple, to cut waste and increase productivity while increasing customer/patient satisfaction, loyalty and word of mouth referrals. We strongly believe there is too much waste in expenditures, in time and energy. We aim to look, listen and analyze your sales and marketing dollars, public relations efforts, sales and staff interactions and business endeavors to find where, how, and what can be done to optimize your business opportunities and your bottom line.
“Jennifer’s savvy for marketing trends,
analysis and solutions and aligning those with client need is inherent to her skill set, but is second only to her effective communication skills.”
Examples of What We've Achieved
Developed the launch and strategic marketing plan for an international tech startup.
Improved internal communication and understanding for newly acquired laboratory and physician offices.
Branding, physician relations and launch of a new regional specialty medical practice.
Updated the marketing scope for the Continuing Education Department of a large Medical University.
Established eCommerce and mCommerce marketing capabilities, from web design inception to distribution center development, to national marketing platforms.
Launch and branding for a new Contracting firm, from logo design and digital marketing to collateral material and strategic contacts.
Reestablished the branding and business development strategic plan for a new surgery center.
Realigned the sales and marketing strategy for a national Information Technology firm.
Facilitated the acquisition of a national donor egg bank to a large international health corporation.
Trained the sales and public contact staff in the nuances of the patient experience, resulting in three national patient satisfaction awards.
Utilized digital marketing, website design and social media to increase visibility and sales for multiple retail organizations.
Relaunched an embryology training facility surpassing attendance goals.